UNICEF Syria | COVID-19 Vaccination Awareness Campaign

UNICEF Syria, in collaboration with the World Health Organization (WHO), launched a social media awareness campaign to promote essential COVID-19 preventive measures through clear and accessible digital communication. The challenge was to simplify critical public health messages, including vaccination, physical distancing, and proper handwashing, into visuals that could be understood instantly while maintaining the credibility and trust associated with global health organizations. To achieve this, I developed a cohesive series of social media posts using a clean visual language, bold typography, minimal iconography, realistic imagery, and UNICEF's signature blue color palette to create a consistent and engaging campaign identity. The deliverables included a collection of social media graphics covering vaccination statistics, the recommended 1.5 meter physical distance, and the importance of washing hands for 20 seconds. The final campaign successfully translated complex health information into simple, memorable visuals that strengthened message clarity and supported UNICEF and WHO's public awareness efforts across digital platforms