AlUla Camel Cup

The challenge was to create a strong and immersive visual experience for the AlUla Camel Cup 2024 that reflected both the heritage of camel racing and the excitement of the competition. I adapted the event’s visual identity across race track banners, ticketing and registration banners, event signage, LED pillars around the racing arena, outdoor flags, police barriers, and wayfinding signage throughout the Heritage Village. The result was a clear and consistent environment that captured the cultural spirit and scale of the event