Forbes Middle East — Building the Future Summit

The challenge was to create a strong visual direction that reflected the summit’s focus on technology, innovation, and the future of cities while keeping the design consistent across the entire event. I developed the key visual using architectural line drawings of Abu Dhabi landmarks, including the Berklee Abu Dhabi building where the event was held. I added smart city icons and circuit inspired lines to represent technology, digital connections, and smart systems, with electric blue highlights bringing energy and a modern feel to the design. The final key visual was adapted across the registration desk, stage screens, backdrops, flags, indoor and outdoor signage, branded pillars, entrance arch, and podcast area, creating a clear and connected visual experience throughout the venue